About Winc

Wine is one of life’s simple pleasures. Winc believes that the experience of getting a great bottle of wine should be as simple as enjoying one. Our team creates and curates over a hundred wines, and makes the experience of exploring wine easy and pleasurable—So you can spend more time enjoying the wine in your glass.

Winc was founded in 2012 by Xander Oxman and Geoff McFarlane because of a shared belief that wine should be more accessible: simpler to get and easier to enjoy. They joined forces with winemaker and sommelier Brian Smith to build a personalized wine club that has quickly grown into Winc—a California-based winery offering an online membership experience, with wines that are featured at select retailers and restaurants nationwide. Winc is a thriving community of hundreds of thousands of wine lovers that is growing everyday.